Mariia Martynenko

Digital marketing coordinator specializing in social media marketing, creative direction, and content production for beauty and fashion brands.

FocusBeauty, Fashion & Personal Brands

BasedNew York, NY

Selected work

Skincare · Hair Salon · Personal Brand · Luxury Jewelry

Skincare

Content calendarInfluencer researchPromotionsSocial media managementCreative productionVideographyLead generation

Goal

Grow brand awareness and social media presence for the clinic, and turn new followers into clients.

What I did

Planned the content calendar two months ahead and created content to match it, developed treatment promotions with the marketing team, sourced influencers and managed collaborations that turned their content into leads, cast models for shoots, and coordinated production and content revisions.

Results

Skincare & laser clinic · Instagram · May–Oct 2026

+3Knew followers in six months

Stronger brand awareness and social presence, with influencer-driven leads converting into booked clients.

Hair Salon

VideographyShort-form videoBefore & afterBrand awareness

Goal: Grow the salon's social media presence and brand awareness with aesthetic short-form content.
My role: Videography. Filmed short-form videos for social media on location at the salon, capturing each client's before, the process, and the final result.

Personal Brand

Creative productionTrend researchClient communicationPositioningShort-form videoContent creation

Goal: Help influencers build a clear, recognizable personal brand that grows their audience.
What I did: Led the creative production, from defining positioning and content pillars to planning, filming, and editing short-form videos and social content.

Luxury Jewelry

Photo & videoSocial mediaCampaignsShopify emailMeta adsSocial media strategyCreative production

Goal: Build brand awareness that drives new leads for fine and bridal jewelry.
What I did: Competitor analysis and trend research, photo and video production and editing, campaigns and holiday promotions, social media marketing, and email marketing through Shopify.
Results: Majestic Diamonds · Instagram · Jul–Oct 2026
100K+Reel views in three months
15×daily reach, from about 60 to 900 people
+100net new followers
64Reels and posts published

Expertise

Direct

Creative direction

Campaigns from idea to model casting, shot list, videography, editing, and final deliverables.

Build

Personal brand content

The same process for influencers and founders: idea, look and talent, shot list, filming, editing, and a ready-to-post batch.

Create

Content creation

Short-form video and photo from concept and styling through editing and publishing.

Plan

Social media strategy

Content pillars, calendars, and launch plans built around the brand and its audience.

Partner

Influencers & creators

Sourcing, briefing, and coordinating collaborations and personal-brand content.

Promote

Paid social

Meta ad creative, campaign setup, creative testing, and lead generation.

Retain

Email marketing

Shopify email campaigns for launches, collections, and promotions.

Run

Campaign coordination

Shoots, timelines, approvals, and deliverables organized in Notion.

About

I am a New York–based digital marketing coordinator specializing in social media marketing, marketing strategy, and creative direction for beauty and fashion brands.

I help brands build their social media presence and grow brand awareness through social media strategy, content creation, and influencer collaborations, guiding each campaign from the first idea to the final edit. I have partnered with skincare, hair, luxury jewelry, and fashion-focused personal brands to strengthen their brand identity and create content that connects with their audiences.